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Here’s the deal

We’ve created the easiest, most effective way to get the best skincare for your needs. Just answer a few quick questions and we’ll take care of the rest.

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What’s in a routine?

Everything you need to care for your skin

Products 100% tailored to your profile

Personalized instructions card

A skin 101 guide to hit the ground running

How we do it

1 | We get to know you

Not just your skin type, but a complete snapshot of your skin, environment and the skin goals that matter to you. Just let us know whether you’re looking for a full routine or something specific, pick a budget, and check out. And that’s it—we’ve got what we need to make it yours.

2  |  You get to know your products

Once you place your order our skin algorithm analyzes your skin’s characteristics, climate, goals and budget to find your best match, and our specialists will make sure your curation is just right.

Within a few days of placing your order you can expect your personalized products and instructions arrive at your door.

3  |  We'll adapt to your needs

We ask for feedback on every curation we send to make sure you’ve got what you love and have what you need—no duplicates cluttering the medicine cabinet. And when you have enough of one product, we’ll use that extra budget for another goodie to help round out your routine. That means your curations are seasonal and always getting better.

Every order is curated just for you, so we're sure you'll love it. But if anything’s off just get in touch. We’ve got you.


We mean personal

What your skin needs to look and feel its best depends on a lot more than your skin type. So we look at things like your skin’s unique characteristics, your environment and goals to tailor each curation to your skin—and no one else’s.

Your goals

From anti-aging to dry spots to breakouts—we've got you

Your environment

The climate and seasonal change can have a big impact

Your characteristics

All about your skin, from your age and skin type to sensitivities

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Frequently Asked Questions

What is Kura?

We're a service that matches you to your best skincare. It all starts with clean, effective products formulated without toxins like parabens and sulfates. Then we use your skin profile to individually match you to the right products and ingredients for your unique needs and goals.

What products are in my curation?

We don't churn out "the answer" because before any curation is sent a real, live person reviews your match. This lets us factor in comments from your profile, which can have a big impact on your product selection. Offering this human element allows us to really get to know your skin and deliver a high quality, personalized solution over one that's easy but far less precise and effective.

How are Complete Routines and Individual Products different?

Complete Routines are the best choice if you're ready for a fresh start when it comes to your skincare. They provide everything you need to care for your skin within the budget you choose. Individual Product curations are a great choice if you're happy with your current routine and just want to add one new product to the mix.

Which routine is best?

A bigger budget = access to a wider range of high quality products. We have lots of amazing products starting around $40, but because we use your budget to build full routines many of those can only begin being accessed with the Core ($149) option. We love the Comprehensive ($199) plan, but do whatever's right for your needs and budget—they're all good!

What's in my routine?

Complete Routines have everything you need to hit the ground running including an end-to-end personalized regimen, step-by-step product instructions, and a skin 101 guide in your first box. We see this first curation as foundational as it has the right seasonally-appropriate products to get you started, but your product mix will grow and adapt with your needs and environment over time.

Is every curation the same?

We ask for your feedback after every curation to help us make sure you have what you need and love what you have. Your routine is always adapting to your needs and preferences, so each curation can be a little different from the last.

I love one of my existing products. Can I keep using it?

Sure thing! No need to complete a new profile. Just drop us a line at support@kuraskin.com and we’ll skip that product category and apply your budget to the rest of your curation.

How often will I get curations?

For Curated Routines, you can choose a one-time shipment or quarterly replenishment at checkout. But once you get started you change your frequency and ship dates any time. Just shoot us a note at support@kuraskin.com, or let us know in the feedback form we send.

How do I cancel recurring shipments?

No phone numbers to call or crazy hoops to jump through. Just go to your Account Settings page and hit cancel, or shoot us an email.

How much is shipping?

Our Curated Routines ship free when you choose recurring shipments. Individual Products ship for free on orders over $50 and for $6 on orders under $50.