What’s in a routine?
Everything you need to care for your skin
Products 100% tailored to your profile
Personalized instructions card
A skin 101 guide to hit the ground running
How we do it
1 | We get to know you
Not just your skin type, but a complete snapshot of your skin, environment and the skin goals that matter to you. Just let us know whether you’re looking for a full routine or something specific, pick a budget, and check out. And that’s it—we’ve got what we need to make it yours.
2 | You get to know your products
Once you place your order our skin algorithm analyzes your skin’s characteristics, climate, goals and budget to find your best match, and our specialists will make sure your curation is just right.
Within a couple of days you can expect your personalized products and instructions arrive at your door.
3 | We'll adapt to your needs
We ask for feedback on every curation we send to make sure you’ve got what you love and have what you need—no duplicates cluttering the medicine cabinet. And when you have enough of one product, we’ll use that extra budget for another goodie to help round out your routine. That means your curations are seasonal and always getting better.
Every order is curated just for you, so we're sure you'll love it. But if anything’s off just get in touch. We’ve got you.
We mean personal
What your skin needs to look and feel its best depends on a lot more than your skin type. So we look at things like your skin’s unique characteristics, your environment and goals to tailor each curation to your skin—and no one else’s.
From anti-aging to dry spots to breakouts—we've got you
The climate and seasonal change can have a big impact
All about your skin, from your age and skin type to sensitivities
Frequently Asked Questions
We're skincare matchmakers. It all starts with clean, effective products formulated without toxins like parabens and sulfates. We use your Skin Profile to individually match you to the right collection of products and ingredients for your unique needs and goals—it's the absolute easiest way to build an effective skincare routine.
The products in your curation depend on data from your Skin Profile and the budget you select. Once we receive your order we'll use our algorithm to review over a million possible routine combinations and identify the best clean skincare routine for your skin type, concerns, sensitivities, environment and budget. Before it ships, one of our Clean Beauty Experts will review your curation and the comments in your Profile to make sure it's the perfect match.
Curated Routines are the best choice if you're ready for a fresh start when it comes to your skincare. They provide everything you need to care for your skin within the budget you choose. Individual Product curations are a great choice if you're happy with your current routine and just want to add something new into the mix.
A bigger budget = access to a wider range of high quality products. We have amazing products starting around $40, but because we use your budget to build full routines many of those can only begin being accessed with the Core ($149) option. We love the Comprehensive ($199) plan, but do whatever's right for your needs and budget.
Our Routines have everything you need to hit the ground running including an end-to-end personalized regimen, step-by-step product instructions, and a skin 101 guide in your first box. We see this first curation as foundational as it has the right seasonally-appropriate products to get you started, but your product mix will grow and adapt with your needs and environment over time.
We ask for your feedback after every curation to help us make sure you have what you need and love what you have. Your routine is always adapting to your needs and preferences, so each curation can be a little different from the last.
Sure thing! Let us know in the comments section of your Skin Profile, or drop us a line at firstname.lastname@example.org and we’ll skip that product category and apply your budget to the rest of your curation.
For our Routines, you can choose a one-time shipment or quarterly replenishment at checkout. Once you get started you change your frequency and ship dates any time. Just shoot us a note at email@example.com, or let us know in the feedback form we send.
No phone numbers to call or crazy hoops to jump through. Just go to your Account Settings page and hit cancel, or send us an email.
Our routines ship for free when you choose recurring shipments, and Individual Products ship for free.
In Kura Routines, a treatment is any product outside the essential skincare trio of cleanser, moisturizer and SPF. This may be an eye care product, a serum, an exfoliant or mask. What we send will be the best matched product for your Skin Profile and preferences.
Not quite a match? Let us know what didn't work and we’ll help you find something else, and we won’t rest until it’s the right match for you.