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Personalized Routine

78 reviews

Skin care is hard. It’s hard because Google returns millions of results, because what worked for your friend won’t necessarily work for you, because there’s always a new “miracle” ingredient that “actually works,” and because one product can't do it all—you need the right routine.

That's where we come in. We use your profile to analyze over 1,000,000 potential skincare routine combinations and identify the best match for your unique characteristics, goals, climate and sensitivities and budget. 

Your custom curation is not what's pictured here. This is just a sample. What you'll receive is a routine that's been tailored to your individuals needs. 

What we offer is the easiest way to take care of your skin—no analysis paralysis or guesswork required

Our routines always include the skincare essentials. Those non-negotiables include cleanser, moisturizer and SPF. If you choose a Basic curation your routine will focus on those core products. But if you choose any other routine we'll have more budget to apply towards something extra, like a serum, mask or eye cream that can help skin that's thirsty, stressed, off-balance or generally in need of some TLC. 

But it's not just what you have, it's how you use it. That's why your end-to-end routine ships with a step-by-step, personalized instructions card that shares why each product aligns with your Skin Profile and how and when to use it. Your first shipment also comes with a Skin 101 guide that has all the best practices and info you need to take care of your skin—no preexisting skin savviness needed. 

What's not inside: petrochemicals, SLS, SLES, parabens, mineral oil or synthetic fragrance. Only the good stuff. 

    Our seasonal routines are really special, if we do say so ourselves. They're totally unique because what you get is not the same curation over and over. Instead, what you get is a skincare consultant who's always in your corner and curations that are always getting better.

    Here’s how it works: before each new shipment we’ll send a feedback form that helps us understand what you liked and what products need replenishing. If you didn’t like a specific product you won’t get it again, and let’s say you have enough cleanser—we’ll skip it in that shipment and apply the budget to something else that’s well-matched for your Skin Profile. That's how we help make sure that you always have what you need and love what you have.

    But if you ever find that you don’t need anything restocked, you can always push out your shipment. Easy peasy. 

    Subscription details
    Products are automatically delivered each season. Modify or cancel your subscription anytime.
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    Customer Reviews
    4.9 Based on 78 Reviews
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    Filter Reviews:
    Casey R.
    United States United States
    Oh yes!

    I love skincare products, but it's so overwhelming looking at the millions of options and trying to narrow it down to what could work for you. I LOVED that Kura did that work for me and I've been pleasantly surprised by their choices. I have very dry skin and it being subzero where I'm at has been uncomfortable. The serum and moisturizer in my routine no longer lets me wake up to cracked skin! I love it so much and I'm so happy I found Kura :)

    Emily Z.
    United States United States
    Love it!

    I love the questions and the tailored experience! I can see a difference in my skin.

    Rachel S.
    United States United States

    I got my curation in early november and it is now mid january. My curation was a cleansing oil from Provence Apothecary, Face Foam cleanser from Graydon, Skin Stuff moisturizer also from Graydon, Pai rosehip bioregenerate oil, MD Solar Sciences mineral Creme sunscreen in SPF 50, and a greek yogurt sheet mask from Orgaid. I haven't used the mask yet as I've been saving it for just the right time, but I will soon. Also, I've seen a significant reduction in blackheads around my nose. Cleansing oil: Love it! It smells amazing, goes on smoothly, and feels great on my skin. It does NOT rinse off with water at all, but that's okay. As promised, the foam cleanser takes it right off. The cleansing oil takes off makeup like a dream, and is thick enough to easily use around my eyes and up into my lashline. I have about 1/3 of my bottle left. Foam cleanser: Comes out of the container already as a foam, and has no perceptible smell. Goes on very soft and gentle. My skin always feels clean after, and never stripped. It definitely does remove the layer of oil from the oil cleanser as well. Impossible to guess how much I've used, as the package is opaque. Skin Stuff: Light lotion consistency glides on and absorbs quickly. Always leaves my skin feeling good, but not really enough moisturizing all on its own. That's where the oil comes in... Also, I just finished my bottle today and I must say, I'm blown away by the quality of the packaging. I opened up the bottle in case I could get out any last bits. It was so well sealed that I had to use heavy duty pruning shears to break it open. And there were no last bits inside. Instead of a straw that reaches to the bottom of the bottle, a spring pushes the bottom of the bottle up to the dispenser. Clever and wastes nothing! Pai oil: Has this mild but distinct grainy, herby smell. Hard to describe, but smells delicious. Took a bit to get the hang of patting it on, but now it's one of my favorite steps in the routine. Will sometimes do a bit of lymphatic massage with it at the same time. I do definitely prefer patting it on instead of mixing with the Skin Stuff. It leaves my skin glowing and feeling soft, but does take a bit of time before it fully absorbs. Over the last couple of weeks these two together have not seemed like quite enough moisturizing, so at night I've begun adding in a layer of a heavy cream that I had around over the top of these. I've only used 1/4 of my bottle. Sunscreen: I've praise this MD Solar Sciences sunscreen before, and it's still true. The only thing that isn't sparkling perfect is that over the past month-ish it has started feeling like it doesn't always dry down well. I always wait to apply it until the Pai oil is fully absorbed, but maybe I used too much sunscreen on those days or didn't let the oil absorb for long enough. Bottom line: I'm in love with all of these products and what they do for my skin, but straight in the middle of winter I could use a touch more moisturizing.

    Kura Skin Personalized Routine ReviewKura Skin Personalized Routine Review
    Inara G.
    United States United States

    I’m not sure how they do it, but I was having so much trouble with my skin. A lot of breakouts. And the program that Kira put me on has completely solved my issues. My skin is clear and even. I’m so thankful!

    Charles R.
    United States United States
    Great personalized service!

    This is a terrific service for someone who wants to take care of their skin, especially if you’re not sure where to start. The Kura team is super responsive to individual needs and the personalized guidance for your skin care routine that is included with each delivery is incredibly helpful. I’d recommend Kura to anyone who wants to enhance their skin care routine.

    Ji-Young J.
    United States United States
    Highly recommend!!

    With the changing of the seasons, my skin had been pretty dry lately. I’m so glad I tried Kura skin, because their routine really helped rebalance my skin. They say that their products are clean and my skin can tell the difference! I also loved the easy the process was - all I had to do was answer a few questions and a few days later, a full skin care routine showed up on my doorstep. Recommending this to all my girl friends!

    Kura Skin Personalized Routine Review
    Michelle K.
    United States United States
    Super helpful service

    I was spending so much time trying to find a clean skincare routine that would be effective, and I’m so glad I came across Kura. I’m love with some but not all of the products I was sent, but I feel good knowing that everything I’m putting on my skin is safe. I’m excited to see what comes next. Also, great response times when I had questions

    Emily L.
    United States United States
    Great First Try

    I enjoyed trying new brand and so far I like everything. However, the moisturizer wasn’t quite hydrating enough for me. I can’t wait to see what kura will recommend to replace it!

    Brianne H.
    United States United States
    Loving it so Far!

    I've been on the hunt for a skincare regimen I can get behind. I knew I wanted something curated for me and my skin type after spending weeks trying to find the perfect products and still feeling lost as to what to get. I also really wanted products that were mindful of the environment and healthy for my body. I decided to go for the middle routine because I'm super low maintenance and was afraid if my routine was too involved I wouldn't stick with it. There are definitely a lot of steps, but the instructions and details that come with the products were super helpful and have set me up with a good routine that's easy to follow. I like the products so far and they've been good on my skin. It's only been a couple-ish weeks and I know it's supposed to take a full month to see real results, but so far I haven't noticed any drastic changes in my skin.

    Sam S.
    US US
    Great service

    I've been pleasantly surprised. I didn't know how personal this personalized routine would be but my skin is less oily, my pores are smaller, and my skin is really clear and soft. I had a question about how to use one of my products and the team got back to me in like 2 minutes. I'm really impressed with this service so far and I've really liked my products.