Hey there, we're Kura
We’re skincare matchmakers
Great skin care is all about using the right products for your skin. So we made a simple quiz and a smart algorithm to help pair you with the best skincare for your needs and budget.
Here’s what we curate
With two loved options built around you, there’s no wrong choice.
We make it easy
Complete a skin profile. Then choose a routine or product curation, select a budget, and boom. You’re done.
Meet your match. We ship your personalized curation and step-by-step instructions to your door.
Keep in touch. We’ll adjust your products as your needs change. That way, you’ll always have exactly what you need.
"Kura has been an enormous help. Instead of trying to figure out the best products to use, they're sent right to me."- Ian, customer since 2018
"They nailed it. Plain and simple. I’ve never had such good skin."- Alexandra, customer since 2019
"I've received multiple comments that my skin looked "dewy" which is amazing! I would not have found these products on my own and am grateful for the personalized advice."- Maryanne, customer since 2018
"I'm absolutely loving my curated skin care routine. I have definitely started to notice improvements in my skin & the instructions helped me to know what I was using and when I was using them. I'm in love with Kura Skin."- Melanie, customer since 2020
"Kura hit the nail on the head once again! Not only does my skin look & feel better, I finally ENJOY taking care of my skin because I have products I love and enjoy."- Kaitlyn, customer since 2020
"Loving the products! My skin has never felt so good!"- Mallory, customer since 2020
"Love that Kura takes really focused on what I need. In addition to getting feedback on the product effectiveness and preferences, they even check on what you have left. Great experience!"- Marisa, customer since 2020
Made for all. Tailored to you.
L.A. lady and new mom. Her skin—along with everything else—has changed a lot in the last year. So her routine features this hydrating Vitamin C serum to brighten, smooth and balance.
Matt has dry skin, and winter is around the corner. So we've included a nourishing oil in his routine. Formulated with squalane and marula, those dry, itchy days are a thing of the past.
Late nights have taken taken a toll on her already sensitive skin. So her routine includes a serum packed with botanical retinol, peptides and blue tansy to soothe and smooth.
Ingredients matter. They shouldn’t be an afterthought. That’s why we curate for confidence, partnering with trusted brands that use non-toxic ingredients—free from things like parabens, sulfates, phthalates and mineral oil. If we’ve got it it’s because what’s under the hood doesn’t raise any eyebrows.Learn more
More good reasons to get kura…
No price markups
Always getting better