Hey there, we're Kura
We’re skincare matchmakers
When it comes to skincare there's no one-size-fits-all. So we made a simple quiz and a smart algorithm to help pair you with the best products and ingredients for your needs and budget.
Skip the guesswork
Whether you’re looking for a big change or a little one, we'll find your best match. Here's what we curate.
Complete a skin profile. Then choose a routine or product curation, select a budget, and boom. You’re done.
Meet your match. We ship your personalized curation and step-by-step instructions to your door.
We’ll adjust your products as your needs change. That way, you’ll always have what you need and love what you have.
"Kura has been an enormous help. Instead of trying to figure out the best products to use, they're sent right to me."- Ian, customer since 2018
"They nailed it. Plain and simple. I’ve never had such good skin."- Alexandra, customer since 2019
"I've received multiple comments that my skin looked "dewy" which is amazing! I would not have found these products on my own."- Maryanne, customer since 2018
"I'm absolutely loving my curated skin care routine. I have definitely started to notice improvements in my skin & the instructions helped so much. I'm in love with Kura Skin."- Melanie, customer since 2020
"Kura hit the nail on the head once again! Not only does my skin look & feel better, I finally ENJOY taking care of my skin because I have products I love and enjoy."- Kaitlyn, customer since 2020
"Loving the products! My skin has never felt so good!"- Mallory, customer since 2020
"Love that Kura takes really focused on what I need. In addition to getting feedback on the products and preferences, they even check on what you have left. Great experience!"- Marisa, customer since 2020
For your skin only
L.A. lady and new mom. Her skin—along with everything else—has changed a lot in the last year. So her routine features this hydrating Vitamin C serum to brighten, smooth and balance.
Most anti-aging treatments leave his skin feeling dry and irritated. So we’ve curated this serum with non-irritating Retinol, Niacinamide and Vitamin C to smooth and soothe.
Late nights have taken taken a toll on her already sensitive skin. So her routine includes a serum packed with bakuchiol, peptides and blue tansy to soothe and smooth.
We mean clean
Ingredients matter. They shouldn’t be an afterthought. That’s why we partner with trusted, cruelty-free brands that use non-toxic and reef safe ingredients only—free from things like parabens, sulfates, mineral oil and oxybenzone. If we’ve got it it’s because what’s under the hood doesn’t raise any eyebrows.Learn more
More good reasons to get Kura
No price markups
Always getting better