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We Mean Personal

Skincare isn't one-size-fits-all, and what your skin needs to look and feel its best depends on a lot more than your skin type. We use a short quiz to understand a range of factors impacting your skin to identify the best collection of products and ingredients for your unique needs.

CHARACTERISTICS

Your age, skin type &
sensitivities

CONCERNS

From anti-aging to
pregnancy safe

CLIMATE

Temperature &
humidity averages

BUDGET

The best routine for
the budget you select

How It Works

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STEP ONE

COMPLETE A SKIN PROFILE

A short quiz helps us understand your skin’s characteristics, climate and concerns. We’ll use this information to match you with the best collection of products and ingredients for the budget you select.

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STEP TWO

RECEIVE YOUR PERSONALIZED ROUTINE

Your tailored routine includes some of the most loved products from around the world and clear, personalized instructions for their use including when to use them, how to apply them, and in what order. Have a question or issue? We’re here to help!

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STEP THREE

BETTER EVERY BOX

We’ll check in for feedback on your products and progress after every box. Your feedback lets us know what to keep in your lineup and how we can adjust your routine to make it even better.

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STEP FOUR

CHANGE WHEN YOU NEED IT

We’ll transition your products to help you step up to seasonal changes and round out your routine with targeted treatments when essentials are covered. Need to push up or out a shipment? Just let us know. We want you to always have what you need to put your best face forward.

What’s Included?

Each routine is different because it's curated specifically for you. But there are some things you can always expect:

  • Complete routine with top-rated, full-size products

  • Curated for your characteristics, concerns & climate

  • Step-by-step, personalized instructions with every shipment

  • A Getting Started Guide with skincare best practices

  • Products transitioned with your feedback and the seasons

The Reviews Are In

"The instruction card is so helpful! It tells you where products go in your routine, how to apply them, and how frequently to use them. I also love the stickers! It makes getting used to the routine really, really easy."

Normal · Signs of Aging · L.A.

“My routine has made a huge difference in the look and feel of my skin. I saw a picture of myself from a few months ago and I couldn’t believe how much better my face looks these days. It’s so much softer and more radiant. Thank you!”

Dry · Dark Spots · Portland

“For the same price that I’d pay in the store I get amazing Korean, French and Japanese products that I never would have tried, and they’re all chosen for me. With super detailed instructions too. Can’t wait for my fall routine!!!”

Combo · Breakouts · Chicago

“I’ve tried and tossed so many products over the years. I was just guessing at what was right for my skin. I love that my box comes with a guide that explains why products were chosen for me. It helps me take better care of my skin.”

Normal · Dehydration · NYC

“I always struggled finding the right skincare. I’d rely on friends or whatever the sales girl recommended or splurge on a product that I thought could solve all my problems. None of that really worked. Kura works.”

Combo · Signs of Aging · S.F.

“After I changed jobs I started breaking out. I just really wanted to be done with crummy skin so I took the plunge. About a month into my Kura routine I got a compliment on my skin. That was a first!”

Combo · Breakouts · D.C.

Ready to find your perfect match?

Take our free quiz to get started

START THE SKIN QUIZ